Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
9:34
YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
3.7M views7 months ago
Kirklands Home Decor
Kirkland's Home on Instagram: "Code orange alert!!🧡🖤 Get a sneak peek at some of our newly released Halloween items. Available online and in select stores NOW! #kirklandsfinds #kirklandshappiness #homedecorlovers #homeinspo #summerween #halloween #fall #falldecor"
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Kirkland's Home on Instagram: "Code orange alert!!🧡🖤 Get a sneak peek at some of our newly released Halloween items. Available online and in select stores NOW! #kirklandsfinds #kirklandshappiness #homedecorlovers #homeinspo #summerween #halloween #fall #falldecor"
Instagramkirklands
5.4M viewsJul 25, 2024
Kirkland's Home on Instagram: "Now’s the perfect time to make your home your happy place, because furniture is up to 30% off! These deals end soon, so hurry in! ✨懶"
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Kirkland's Home on Instagram: "Now’s the perfect time to make your home your happy place, because furniture is up to 30% off! These deals end soon, so hurry in! ✨懶"
Instagramkirklands
54.1K views10 months ago
Kirkland's Home on Instagram: "Fridays are for fragrance! Whether you love cozy spices or fresh pine, there’s a candle for everyone! Holiday fragrances available now in stores and online! 🕯️🌲✨ #kirklandsfinds #kirklandshappiness #homedecor #stylingreels #keepitreel #bringhometheholidays #holidayseason #christmasdecor"
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Kirkland's Home on Instagram: "Fridays are for fragrance! Whether you love cozy spices or fresh pine, there’s a candle for everyone! Holiday fragrances available now in stores and online! 🕯️🌲✨ #kirklandsfinds #kirklandshappiness #homedecor #stylingreels #keepitreel #bringhometheholidays #holidayseason #christmasdecor"
Instagramkirklands
126.5K viewsSep 27, 2024
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Kirklands Haul
Kirkland's Home on Instagram: "Looking for a new mirror? We’ve got the perfect one for you… & it’s 50% OFF! 爵✨﫶"
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Kirkland's Home on Instagram: "Looking for a new mirror? We’ve got the perfect one for you… & it’s 50% OFF! 爵✨﫶"
Instagramkirklands
59.4K views8 months ago
Kirkland's Home on Instagram: "It’s time to stock up on the tree decor! ✨ Get ahead of the holiday rush and get that holiday sparkle ready! #kirklandsfinds #kirklandshappiness #homedecor #decoratewithme #reelitfeelit #bringhometheholidays #keepitreel #christmasdecor"
0:16
Kirkland's Home on Instagram: "It’s time to stock up on the tree decor! ✨ Get ahead of the holiday rush and get that holiday sparkle ready! #kirklandsfinds #kirklandshappiness #homedecor #decoratewithme #reelitfeelit #bringhometheholidays #keepitreel #christmasdecor"
Instagramkirklands
65.2K viewsSep 25, 2024
Kirkland's Home on Instagram: "This Just In: the CUTEST gingerbread decor is here! : @chapajaz"
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Kirkland's Home on Instagram: "This Just In: the CUTEST gingerbread decor is here! : @chapajaz"
Instagramkirklands
85.2K views1 month ago