KISS publicly removed their iconic face paint for the first time on September 18, 1983, during a televised appearance on MTV. Since the early 1970s, each member had performed behind a signature persona—The Demon, The Starchild, The Spaceman, and The Catman—making the unmasking a dramatic turning point as they worked to stay relevant in the fast-changing, MTV-driven music landscape. Following the reveal, the band continued to tour and release music without makeup throughout the 1980s and early 19