What does the BMW logo mean? The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW ad depicts the BMW emblem, complete with the four colored …

BMW was created in 1917 from the Munich firm Rapp-Motorenwerke. The company was incorporated into Knorr-Bremse AG in 1920 before being refounded as BMW AG in 1922. It was the successor of Bayerische Flugzeugwerke AG, founded in 1916. 1916 is therefore considered BMW’s founding year.

The legendary logo used since 1978, featuring the three stripes leaning against the M, is intended to emphasize the speed and dynamism of the BMW M series. Conceived by design studio Italdesign under the direction of Giorgio Giugiaro, it is also known as the “Giugiaro M”.

Become a BMW expert: Where does the BMW logo come from? Why is the BMW slogan “Sheer driving pleasure”? What is the logic behind the BMW model designations? You’ll find answers to these questions and everything about BMW here.

Dive into new worlds with BMW, get inspired, and experience the unknown, the unusual and some useful things, too.

“Sheer Driving Pleasure”: the history of the BMW slogan. For over half a century, this claim has been synonymous with the BMW driving experience. But how did the iconic slogan come about? And why is it more relevant today than ever? The answers are revealed in this brief journey through BMW’s history.

¿El logo de BMW representa una hélice? Al menos eso es lo que se dice desde hace 90 años. ¿Por qué los colores de Baviera están al revés? Descubre aquí la evolución y la verdadera historia del emblema de BMW.

Since 1933, almost every BMW front has featured a twin kidney grille. Though the design has changed over time – becoming smarter and more functional – it still acts as a distinctive brand ID. Join us on a trip through the history of the BMW kidney grille.

Le logo BMW représente-t-il une hélice ? Cette légende perdure depuis près d’un siècle. Et pourquoi les couleurs bavaroises sont-elles inversées ? Découvrez ici la véritable histoire de l’emblème BMW.

bmwロゴは、何を意味しているのでしょうか？ bmwロゴの意味を解く上で重要な最初の手がかりとなるのが、その配色です。白と青はbmwの故郷であるドイツ・バイエルン州の色です。