Dive into the pulse of Australia’s tourism insights - explore trends, research and data.

Learn about Tourism Australia's responsibility, vision and values, as well as information on our leadership, which sectors we focus on, and our reporting.

Outlined in this ‘Future of Distribution’ report are high level insights to support tourism operators and the Australian tourism industry in responding to the rapidly evolving consumer dynamics and the global travel distribution landscape.

Dec 20, 2024 · Tourism Australia hosts a series of monthly webinars, which began as a response to the Coronavirus pandemic, featuring updates and guest speakers from industry.

Nov 15, 2024 · Hear from Tourism Australia's Managing Director, Phillipa Harrison, from India for the 2025 India CEO Mission. This week has been a busy one with the visit, the launch of our industry initiative 'We are the Australian tourism industry' and the release of the Future of Distribution report.

Tourism Australia is active in 15 core markets around the world. Find detailed insights on these regions here.

Find out about your rights, how to make an FOI request, and learn about Tourism Australia's publication obligations.

Tourism Australia is the Australian Government agency responsible for influencing international visitors to travel to and through Australia for leisure and business events to foster a sustainable tourism industry.

Sep 11, 2024 · Tourism Australia’s signature incentive showcase, Australia Next, will be held for a third consecutive year with the event to return to Melbourne/Narrm in 2025 as Australia strengthens its pipeline of future international events.

Tourism Australia works with more than 200 tourism industry each year to promote Australia to the world as a destination for business and leisure.