A controversy surrounding one of India’s top digital creators has shaken up the influencer marketing world – with brands hitting pause, agencies tightening the screws, and caution creeping in.

More marketing investment, more use of influencers, more premiumisation: that’s what Unilever’s current CFO and incoming CEO Fernando Fernandez is planning for the FMCG giant in the years ahead.

PHD Costa Rica for Nosotras Women Connecting was the most awarded campaign for media in 2024, while Mediaplus Munich topped the agency rankings, Mindshare Worldwide and Serviceplan were the top ...

LEGO is looking to widen its appeal and stay “super relevant” in the digital age by making its own video games and adding collaborations that would target the older end of the kids’ market.

McDonald’s, an international fast-food restaurant chain, launched the campaign ‘Big Enough to Make a Difference’ in Sweden, introducing initiatives focused on sustainability, the environment, and ...

Aurora50, a DE&I startup, built an extensive collection of diverse and inclusive images featuring women in various professions in the UAE to build credibility to a global movement that showcased its ...

McDonald’s, a QSR, introduced the first adult Happy Meal in partnership with streetwear brand, Cactus Plant Flea Market (CPFM) to generate brand fame, drive immediate sales with Gen Z in the US, ...

Telecom brand KPN partnered with Dutch musician MEAU and created a TikTok talk show to transform attitudes towards online shaming.

The world’s best companies and campaigns for effectiveness, according to the WARC Effective 100. The top campaigns in the Effective 100 underline the importance of long-term planning, brand building ...

Dove launched the Real Cost of Beauty Ideals study to get American society to realize that body dissatisfaction and appearance-based discrimination is a silent public health epidemic, especially among ...

Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a ...

Fast food brand McDonald's changed negative perceptions about working at its company by enhancing its training programme into a credible qualification in Hong Kong.