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Chief communications officer Kathy Baird said the ‘Post’ is repositioning its PR team to build its “star talent unit” as it pulls back from promoting its journalism across other media.
Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
What do comms leaders think of WPP’s decision to mandate staff to work a minimum of four days a week in the office? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast.
Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.
The agency, which has traditionally referred to itself as a multicultural communications firm, is broadening its definition of identity to include a range of ‘dimensions’ beyond ethnicity.
Independent ad agency’s faux ‘Marion Ett’ LinkedIn profile encourages WPP staff to cut their strings
Since creating its profile, Marion Ette has been active on LinkedIn, targeting individual WPP creative staff and their unique ...
The two teamed up to celebrate a popular cocktail that was invented in Puerto Rico.
The EOY report from the AR platform offers insights for brands looking to tap into the unlimited potential of fandom.
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