While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

Beverage brand Liquid Death’s latest limited collaborative release promises to help you “Sleep Like The Dead.” Liquid Death teamed up with vitamins and supplements brand MaryRuth’s for the ...

That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

The IAB, Chamber of Commerce, cable lobby and others pressed the 8th Circuit to scrap new rules that aim to let consumers easily terminate subscriptions to newspapers, gyms, and other businesses.

The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the ...

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