AI has replaced the Metaverse as Mark Zuckerberg’s fever dreams. Now, instead of a dazzling future where people wearing uncomfortable glasses spend their lives in virtual reality, he sees a dazzling ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

What makes a good SEO persona? The best SEO personas include audience details like: Descriptive demographics: Age, location, gender, income level, job role, etc. Search behavior: Keywords used, ...

Gareth Chilton is the founder of ManMachine, a consultancy specializing in MarTech for Creative Operations. With over 20 years in business transformation and two exits in the digital and MarTech space ...

One of the detrimental shifts in B2B marketing brought on by marketing technology and the growth-at-all costs mentality over the last decade is that we adopted a feeling of control over buyers.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Gareth Chilton is the founder of ManMachine, a consultancy specializing in MarTech for Creative Operations. With over 20 years in business transformation and two exits in the digital and MarTech space ...

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.

Ali Schwanke is the founder of Simple Strat, a platinum HubSpot Solutions partner and cohost of the popular YouTube series "HubSpot Hacks".She's a go-to expert in B2B marketing strategy and content, ...

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Alicia Arnold is a digital strategy expert with 20 years of award-winning experience. As a Director, Digital Strategy at Perficient, she partners with Fortune 500 companies to navigate the ...