Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

From improved customer satisfaction to an uplift in sales, we examine three companies who have successfully applied GenAI in customer service alongside the takeaways from their usage.

That was one of the key takeaways from day one of Brighton SEO’s annual gathering of search experts. The conclusion was not that any one factor (say, GenAI, or TikTok) has single-handedly ‘upended’ ...

TikTok has announced a dedicated ad offering for automotive: Automotive Ads. Can it help automotive brands, and what should they bear in mind before investing in the new format? TikTok has made ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers the effects that the global politico-economic ...

In the first Digital Shift of 2025, consultant Neil Perkin explored questions of skillsets, AI model visibility, and evaluating martech to advise marketers navigating a landscape increasingly ...

Nearly two-thirds of senior executives anticipate that AI and predictive analytics will be a growth driver in 2025. However, with most businesses still in the experimental stages, moving from testing ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers the effects that the global politico-economic ...

Great customer experiences are underpinned by the right data and tech stack. This chapter outlines the data and technology setup required to enable them. Data and ...