South India is now a key player in Indian advertising. The region contributes significantly to TV ad spending. Brands need to ...

While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...

JSW Paints is set to acquire a 74.76% controlling stake in Akzo Nobel India, the maker of Dulux paints, for ₹8,986 crore, ...

Seoul authorities have requested Temu and AliExpress to halt sales of specific children's items. Inspections revealed that ...

Tata Play, formerly Tata Sky, faced a wider consolidated loss of Rs 529.43 crore in FY25, amidst stiff competition from other ...

Most beauty brands in India focus on Instagram, overlooking YouTube’s 491 million regional, intent-driven users. Pravis ...

Chinese automakers are increasingly setting their sights on Africa as they look to tap into its potential for electric and hybrid vehicle sales amidst challenges in the U.S. and Europe. With a focus ...

FMCG: Dharampal Satyapal Group anticipates Pulse candy will achieve Rs 1,000 crore in sales within two years. The candy has ...

As AI transforms marketing from a storytelling function into a real-time decision system, CMOs must stop managing campaigns ...

A US judge on Wednesday handed Meta a victory over authors who accused the tech giant of violating copyright law by training ...

Adda52, a prominent Indian real-money poker platform, has introduced its new tagline, “Game On,” accompanied by a refreshed ...

The Oberoi Group, under the leadership of Arjun and Vikram Oberoi, is embarking on an ambitious expansion, targeting ...