Bias is implicit within our complexly integrated socio-cultural structures. From gender divisions to the enduring legacy of racial segregation, fears surrounding sexuality to generational assumptions.

Across nearly every advertising channel, advertisers have mounting brand safety concerns to contend with. Including CTV advertisers, who worry that their ads are running in places they shouldn’t be.

In 2024, artificial intelligence profoundly changed the way advertisers approach their craft. No longer just a tool for speeding up processes or automating tasks, AI became a central player in shaping ...

March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable ...

Through humor, insight, and personal anecdotes, Whittaker offered a masterclass in how storytelling can cut through complexity, connect with people, and prepare brands for a future shaped by machines ...

In the race to attract advertisers and drive revenue, open web publishers face a sprint. Having long faced tough competition with social media platforms for transparent performance and scale, retail ...

Whittaker didn’t open with a list of stats or a product pitch. He opened with a story. A movie date, a zombie film, an unexpected moment involving a bathroom break app—all woven together into a ...

When most people think of artificial intelligence (AI), they think of cost savings – fewer staff, automated tasks, streamlined operations. While these benefits are real, they are far from the most ...

Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy. Bellboy has more than a few titles associated ...

For too long, digital privacy has been treated as a box to check. This represents an increasingly risky proposition. Instead of treating privacy as an obstacle to overcome, companies should ...

Buyers are exhausted. Cold calls, impersonal LinkedIn pitches, and automated email blasts are relentless. Plus, the numbers show they’re no longer effective. The average B2B cold email response rate ...

A few nights back, I curled up with a whiskey for the annual ritual of cleaning up the pics on my phone. Purging old lists, dry cleaning tickets, receipts and the like. Organizing the stuff worth ...