As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just as steep auto tariffs begin to take effect on imports.

The collapse of the millennial DTC darling is as much a story about business as it is a cultural reckoning for brands.

Solo Stove has hired Dentsu’s Carat as its media agency of record as it shifts to focus solely on performance under a new chief marketing officer, Ad Age has learned.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Marriott Bonvoy is unveiling its first brand platform from Wieden+Kennedy New York after the agency won the account about a year ago. The new global campaign “Travel Shapes Us,” is meant to ...

The YouTube chicken wing-eating show “Hot Ones” isn’t just popular with viewers—outside brands are increasingly hungry to get in front of its audience, which includes 14 million subscribers.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 54 min ago By Garett Sloane - 4 hours ago By Lindsay Rittenhouse - 8 hours 7 min ago By Ad Age Studio 30 - 8 ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...