Businessman Bill Simon known for his memorable “Simple Simon” tire commercials will be laid to rest next week.

Funeral arrangements for the renowned tire shop owner, William "Bill" Simon, who was killed in a crash, have been made.

A Baton Rouge tire and auto-parts store owner, famous for his costumed commercials promoting the shop, was struck and killed by a vehicle early Friday morning. Bill "Simple" Simon, owner of Simple ...

William "Bill" Simon, the 88-year-old owner of Simple Simon, a tire and auto care shop on Airline Highway, was struck and ...

A well-known businessman known for his creative costumes and giving back to the community died after being hit by a vehicle in Central early Friday morning, March 28.

Our Lady of the Lake Hospital in Baton Rouge no longer lockdown after a reported shooting in a nearby parking lot. Baton Rouge Police Department says the shooting happened on Hennessy Boulevard ...

A high school track athlete faces a misdemeanor charge of assault and battery after a now-viral video showed her hitting a competitor's head with her baton during a relay event. Alaila Everett ...

Saturday's weather forecast is becoming increasingly unnerving, with local meteorologists warning residents in New Orleans and Baton Rouge to stay alert and get prepared for strong tornadoes and ...

RIGHT NOW AT FIVE THREE PEOPLE IN CUSTODY IN CONNECTION TO A DEADLY HAZING INVESTIGATION IN BATON ROUGE. HERE’S A LOOK AT THE NEW IMAGES WE GOT OF THE SUSPECTS TODAY. A THIRD STUDENT ...

Click here for the latest update. A Virginia high school athlete is defending herself after a video captured the moment she hit a fellow competitor with a baton during a track and field relay race.

“They’re going off of one angle,” she told WAVY TV 10. “After a couple times of hitting her [with her body], my baton got stuck behind her back like this,” Everett said, gesturing ...

Since mid-January, three teenagers brought loaded handguns to Baton Rouge high schools. Two evaded walk-through metal detectors. The third ditched his gun and bookbag he was carrying it in rather ...