RCS is game-changing technology for mobile marketing. Updated with news from Attentive on its RCS shopping capabilities. The ...

Google and Apple soon want to enable end-to-end encryption for RCS. But that's not all: the entire standard is to be raised.

RCS and AI are revolutionizing mobile messaging by enhancing personalization, engagement, and conversions. Discover how these technologies drive next-level customer experiences.

The new tool is the latest innovation with RCS, short for Rich Communication Services, which offer a wider array of features when messaging depending on the carrier. Unlike traditional SMS ...

Attentive, the leader in AI-powered mobile marketing, is transforming brand-to-consumer messaging with the U.S. launch of Rich Communication Services (RCS) Business Messaging. After revolutionizing ...

Great news for Xiaomi users! Soon, you can send fully encrypted messages to iPhone users using RCS messaging. The GSMA has introduced a new standard for messaging, which allows Android and iPhone ...

Attentive, a mobile marketing solutions provider, has launched Rich Communication Services (RCS) Business Messaging, enabling companies with native video, carousels, suggested replies, and in-chat ...

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Recently, the GSMA has announced the latest iteration of RCS (Rich Communication Services), Universal Profile 3.0, which ...

As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on ...

The encryption standard used by RCS Universal Profile 3.0 is called Messaging Layer Security, or MLS for short. Among other things, it allows forward secrecy, a check of the integrity of a message ...