# THE countdown is on for the 12th Annual Baark! Powerade Potcakeman Triathlon, set to take place on Sunday, March 30, 2025, at Jaws Beach. This highly anticipated event will bring together athletes ...

Flau'jae Johnson has teamed up with Powerade to release her new song "What It Takes" as the dedicated anthem for March ...

Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand ...

How does LSU's Flau'jae Johnson celebrate her new song with Powerade and so many other accomplishments? She's learning to give herself grace.

Flau'jae Johnson has careers in basketball and music. For The Win recently sat down with the LSU star to talk about how she ...

“Zero to one” is a phrase that describes the process of creating something radically new and taking it to its first growth ...

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

Electrolyte drinks are everywhere nowadays. You've probably seen countless brands at your grocery store, and we've narrowed ...

A year after Austin Johnson’s heartbreaking state finals loss to cap his junior campaign, seeing that thwarted quest for two ...

The Falcons wrestled at the Powerade Christmas Tournament, which is considered one of the toughest in the country, plus the Escape the Rock, which also has a reputation as one of the best in the ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment.