Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

POWERADE announced the launch of its latest innovation adding to the brand’s sports drink portfolio: POWERADE XTRA SOUR.

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Powerade also entered the summer beverage competition last month with three exclusive flavors at Wendy's. And now those flavors are coming to stores nationwide. Powerade Xtra Sour Flavors Now ...

In the battle of heavy hitters Gatorade and Powerade, the winner (by numbers) is clear. Today at Weird History Food, we are looking back at the genesis of he behemoth known as Gatorade, and how it ...

Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.

POWERADE’s a drink I’ve been drinking since I was little, it’s a sponsor of LSU, I drink it every day at practice and every day in the building.