Powerade, Johnson and March Madness

# THE countdown is on for the 12th Annual Baark! Powerade Potcakeman Triathlon, set to take place on Sunday, March 30, 2025, at Jaws Beach. This highly anticipated event will bring together athletes ...
To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the ...
With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...
With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment. The "It ...
In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.