Powerade, Johnson and March Madness

Flau'Jae Johnson Drops Bars and Buckets in Powerade's March Madness Ad
Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans’ bottle of choice. The Coca-Cola-owned label has rolled out "It Takes More to Get This Far,
Flau'jae Johnson releases new song "What It Takes" for Powerade's March Madness campaign
Flau'jae Johnson has teamed up with Powerade to release her new song "What It Takes" as the dedicated anthem for March Madness.
"Everything BIG": Flau'jae Johnson's mom Kia Brooks hypes up daughter following new Powerade promotion
Flau'jae Johnson's mother, Kia Brooks, expressed her excitement over the LSU star's new Powerade promotion. Brooks shared a post on her Instagram story on Monday, which was a collaboration between the brand and the college hoops star.
Flau'jae Johnson talks about her massive year, including her NIL deal with Powerade
How does LSU's Flau'jae Johnson celebrate her new song with Powerade and so many other accomplishments? She's learning to give herself grace.
“Insanity”: Flau'jae Johnson Calls Out NCAA Over Disrespectful LSU Snub Before March Madness
The SEC women's basketball awards have been announced, and LSU fans and players are not happy about it! The post “Insanity”: Flau'jae Johnson Calls Out NCAA Over Disrespectful LSU Snub Before March Madness appeared first on EssentiallySports.
The Tribune15h
Baark! Powerade Potcakeman Triathlon All Set for March 30 at Jaws Beach
# THE countdown is on for the 12th Annual Baark! Powerade Potcakeman Triathlon, set to take place on Sunday, March 30, 2025, at Jaws Beach. This highly anticipated event will bring together athletes ...
Yahoo! Sports18d
How Powerade’s March Madness campaign takes aim at Gatorade
To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the ...
BeverageDaily4d
How to build a beverage brand: Bodyarmor on shaking up the sports drinks category
With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...
Yardbarker18d
College Basketball Trio Returns for POWERADE March Madness Campaign
With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment. The "It ...
Infobae3y
Powerade Announces Damian Lillard Partnership with New Ad Campaign
In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.