and these fizzy drinks claim to be a healthier alternative to traditional sugary sodas. But should prebiotic soda be the new one pop shop? Or just another carbonated can to kick to the curb? Read on ...

A new ad by the canned water company is a clear indication of what brands it deems a threat. Liquid Death has taken the ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Olipop is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray.

PepsiCo recently finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” ...

Despite mixed opinions, prebiotic soda sales are booming. “We found that consumers, especially wellness-focused Gen Z-ers and ...

PepsiCo had previously dabbled its feet in the gut health soda category with Soulboost in 2021, but ditched the brand after ...

Cola and several other drinks and snack foods, has completed purchase of poppi, a fast-growing prebiotic soda brand.

Pepsi launched Drips last September with a beverage truck pop-up in New York City. The menu currently consists of nine core drinks. The idea is to capture the craft or “dirty soda” trend, in which ...

“Dr Pepper Ties Pepsi as America’s No. 2 Soda,” The Wall Street Journal announced last summer. But they weren’t tied for long. Soon afterward, Fortune magazine declared “Dr Pepper is now ...

For decades, the Coke versus Pepsi rivalry was unparalleled. The soda brands competed for the top spot, with Coca-Cola dominating and Pepsi close behind. However, Pepsi has slipped in the rankings ...