and these fizzy drinks claim to be a healthier alternative to traditional sugary sodas. But should prebiotic soda be the new one pop shop? Or just another carbonated can to kick to the curb? Read on ...

A new ad by the canned water company is a clear indication of what brands it deems a threat. Liquid Death has taken the ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Olipop is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray.

PepsiCo recently finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” ...

Despite mixed opinions, prebiotic soda sales are booming. “We found that consumers, especially wellness-focused Gen Z-ers and ...