The NIL Store released its top male athlete earners for the month of February, and two Spartans cracked the top 10 list.

The fast-food chain has extended new NIL deals to student-athletes from Iowa, Kansas, Alabama, Tennessee and North Carolina.

The team managers for Kentucky Wildcats college basketball have found a hilarious way to capitalize on their NIL presence.

Louisville swim coach Arthur Albiero spoke at a Congressional hearing on “Antitrust Law and the NCAA" Tuesday about ...

Three former officials from the U.S. Department of Education’s Office for Civil Rights (OCR), who played key roles in ...

Asked to explain why this was more than the latest example of a society's priorities run amok, the politicians offered ...

Mark Stoops recently revealed that he believes things are about to change and that's going to help Kentucky compete in this ...

Wisconsin remains one of 10 states prohibiting NIL for high schoolers – but a vote in April could change that.

HOK experts share how Name, Image, and Likeness (NIL) is transforming college athletics when it comes to program funding, ...

Almost always seen on the court with a bright smile across her face, Iowa women’s basketball player Hannah Stuelke has earned ...

It was revealed that, per On3's Pete Nakos, LSU had increased its NIL budget to over $18 million in recent months, doubling ...