The fast-food chain has extended new NIL deals to student-athletes from Iowa, Kansas, Alabama, Tennessee and North Carolina.

The team managers for Kentucky Wildcats college basketball have found a hilarious way to capitalize on their NIL presence.

Three former officials from the U.S. Department of Education’s Office for Civil Rights (OCR), who played key roles in ...

Diego Pavia is now a commodity. Check that -- an empire if you count the fact his lawyer lives in Puerto Rico. "It is an ...

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Louisville swim coach Arthur Albiero spoke at a Congressional hearing on “Antitrust Law and the NCAA" Tuesday about ...

It was revealed that, per On3's Pete Nakos, LSU had increased its NIL budget to over $18 million in recent months, doubling ...

Asked to explain why this was more than the latest example of a society's priorities run amok, the politicians offered ...

Wisconsin remains one of 10 states prohibiting NIL for high schoolers – but a vote in April could change that.

Brooks expands its NIL program with five standout high school track athletes. See who’s making waves in the 2025 season!

HOK experts share how Name, Image, and Likeness (NIL) is transforming college athletics when it comes to program funding, ...

A game-changing moment in high school sports? A look at Ontario Christian's Kaleena Smith and her NIL deal with Adidas.