Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...

Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...

Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now ...

Alissa Heinerscheid was placed on leave by Anheuser-Busch and ... “The lady that almost single-handedly destroyed the Bud ...

LIV Golf is a controversial professional tour backed by Saudia Arabia's Public Investment Fund that launched as a rival to ...

LIV Golf's first event in the United States of 2025 brought record viewership for the league, with 484,000 people tuning in to watch Marc Leishman's triumph in Miami on Sunday. Unfortunately for ...

We interrupt your 2025 Masters viewing to bring you LIV Golf news: TV ratings from the Miami event. Let's break down the numbers. For LIV Golf, it's the highest-watched U.S. broadcast to date ...

Sam Navarro-Imagn Images For the first time ever, LIV Golf went up against the PGA Tour on a Sunday while on the main Fox channel. LIV, which played at Trump Doral's Blue Monster for LIV Golf ...