That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign reports, according to Stuart Schwartzapfel, EVP of media partnerships at video ...

In a new Thunderbolts* TV spot, we see more of Geraldine Viswanathan's mysterious character and all signs point to her ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

34 years after playing with power, Paul Rudd has rejoined the Nintendo TV commercial Universe. In a new commercial called Now You’re Playing Together, Rudd is showing playing a Switch 2.

Cross-platform measurement company iSpot says it has launched the first attribution solution for linear TV/streaming video ad campaigns "at scale" for clients -- a new product that delivers data ...

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...

The developers have announced that the next big trailer for The Dark Ages will be coming in a TV spot during Wrestlemania 41. Doom’s developers announced details for The Dark Ages Official ...