In a sign of the times for cable TV, the legacy home shopping brand QVC Group says that it is laying off approximately 900 staffers and consolidating operations as it pivots to focus on the opportunity presented by “live social shopping.”

The layoffs come as part of a reorganization for the QVC Group after consolidating with rival network HSN earlier this year The post QVC Cuts 900 Staffers in Pivot to ‘Live Social Shopping’ appeared first on TheWrap.

QVC Group is launching the first 24/7 live shopping stream on TikTok as part of a broader growth plan to expand its digital audience. The move will feature QVC Group (NASDAQ: QVCGA) brands, products, and hosts on the app along with TikTok creators.