The eco-conscious brand, known for its refillable packaging, aims to scale globally under Unilever's ownership.

Charlie Bowes-Lyon (left), a relative of the late Queen Mother and best-friend Freddy Ward sold Wild to Unilever in a deal reportedly worth £230m.

Unilever has officially announced its acquisition of refillable deodorant brand Wild, as part of its strategy to expand its ...

Now that Unilever has acquired personal care brand Wild, the companies are optimistic that refillable toiletries will become ...

Refillable, natural personal care brand Wild has confirmed its acquisition by Unilever, which the brand says will enable it ...

Co-founder Charlie Bowes-Lyon yesterday announced the sale on LinkedIn, stating it would help to supercharge Wild’s mission to eliminate single-use plastics in toiletries. The move is a major step ...

The terms of the deal were not disclosed, but it is believed to value Wild at £230m. Wild, which was started in 2019 by business partners Charlie Bowes-Lyon and Freddy Ward, flourished during Covid-19 ...

Other terms of the deal also were not disclosed, apart from that the brand’s founders, Charlie Bowes-Lyon and Freddy Ward, childhood friends and later cofounders, will continue to run the business.