Unilever bought the company in a deal reportedly worth £230million, valuing the 17 per cent stake held by Charlie Bowes-Lyon at £39.1million. Bowes-Lyon, 35 – a first cousin three times ...

Unilever's long-rumoured deal to acquire the Vauxhall-based eco-deodorant brand is believed to value Wild at £230m.

Wild makes premium deodorants, lip balms, bodywashes and handwashes using plant-based ingredients, with refillable, plastic-free packaging.

Co-founder Charlie Bowes-Lyon yesterday announced the sale on LinkedIn, stating it would help to supercharge Wild’s mission to eliminate single-use plastics in toiletries. The move is a major step ...

Other terms of the deal also were not disclosed, apart from that the brand’s founders, Charlie Bowes-Lyon and Freddy Ward, childhood friends and later cofounders, will continue to run the business.

Wild was launched in 2019 by business partners Charlie Bowes-Lyon and Freddy Ward and experienced significant growth during the Covid-19 pandemic, achieving its first profitable year in 2023. "Joining ...

Other terms of the deal also were not disclosed, apart from that the brand’s founders, Charlie Bowes-Lyon and Freddy Ward, childhood friends and later cofounders, will continue to run the business.

Unilever approached the company last summer as it sought to expand its portfolio of “sustainable brands”, co-founder Charlie Bowes-Lyon told The Times. The deal requires the founders to complete a two ...

A relative of the late Queen Mother has scooped almost £40million after selling his deodorant brand Wild.Unilever bought the company in a deal reportedly worth £230million, valuing the 17 per cent ...

Reports indicate that the two founders and childhood friends Freddy Ward and Charlie Bowes-Lyon own approximately 40% of the company—suggesting a total transaction value of £250 million ...