Corporate Social Responsibility (CSR) initiatives can enhance brand loyalty, improve employee satisfaction, and boost sales; however, companies should heed warning that inauthentic CSR campaigns ...

Ben & Jerry’s founders are trying to take their brand back after parent company Unilever allegedly barred them from ...

Ben & Jerry's, the iconic ice cream brand known as much for its inventive flavours like Chunky Monkey and Cherry Garcia as ...

As the two sides continue to wrangle, it speaks to a theme in corporate positioning and communications in the context of the ...

Vermont Business Magazine On April 8th Ben & Jerry's is throwing its annual Free Cone Day celebration, serving up free scoops ...

Ben & Jerry’s co-founder Ben Cohen is seeking investors to buy back the brand from Unilever (UL), which plans to spin off its ice cream ...

Send a letter to Unilever CEO Hein Schumacher + Board Chair Ian Meakins to demand that Unilever honor the company’s ...

By January, the brand was in all-out resistance mode, launching direct action against fascism to oppose Trump s second ...

Despite its contractual commitment to ‘(r)espect and acknowledge’ the Independent Board’s primary responsibility over Ben & Jerry’s Social Mission and Essential Brand Integrity ...

Désaccord fondamental sur la mission de l'entreprise Le conflit s'est ... Mais cela n'a pas résolu pour autant le désaccord fondamental entre Ben & Jerry's et Unilever au sujet de l'engagement social ...

In a lawsuit filed in a US federal court, Ben & Jerry's accused its parent company of violating their merger agreement by trying to silence its long-standing social mission. Unilever acquired Ben ...