Now, I’ve known Panay for a long time — if you’re a tech fan, you know that he was the Microsoft exec who really brought the Windows hardware market back to life by introducing the Surface line of tablets and laptops,

Giving Alexa the power of generative AI was already expected to be the star announcement from Amazon -- and it was. During the last Devices and Services event in 2023, Amazon announced a gen AI-powered 'Alexa+' or Alexa Plus and a new user interface coming to an Echo device near you, and the company is now making it more real than ever before.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon seems to finally be getting on the AI train, so to speak, as it launched the new Alexa Plus this week. According to the company, this newly supercharged AI powered assistant is more intuitive, understanding the user's needs more effortlessly than the previous model.

The new Alexa+ is getting good press so far, but it's not clear whether consumers will find it compelling enough.

Amazon just announced its new and improved Alexa, which features a more personalized experience with a more human Alexa+.

Amazon has unveiled Alexa+, the new version of virtual assistant Alexa, with a new voice and AI-powered revamp. Alexa+ will be able to do far more, Amazon says – and has a subscription price for the first time for those who are not Amazon Prime customers.