CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator ...

Everyone is talking about YouTube Premium lately. Subscription pushes, ad-free incentives, even bundled YouTube Music ...

Like YouTube, short- and long-form videos are offered. In fall 2020, the ad-supported platform said it had 1.25 billion users a month. • Vimeo. With a self-reported 200 million users, Vimeo is another ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing ...

This article explores the different kinds of video ad placements in Google Ads, helping you distinguish between them and understand how each one impacts your campaign performance. I’ll cover: ...

With over 28,000 impressions from images alone, Bioz's technology ensures that visual mentions of Fujirebio's products contribute to increased awareness and engagement. These insights come from the ...

An important new update to the article payment formula rewards analysts for engaging with readers in the comments section of their articles. The next article competition is already underway ...

Shorts season is upon us, which means you’re running out of time to make it look like you’ve been paying as much attention to your legs as you have your biceps. Lucky for you, it’s not too ...

Bilibili stock jumps as Q1 revenue and profit beat, driven by mobile games, VAS, and strong user engagement. DAUs hit 106.7M, mobile game revenue surged 76% Y/Y, and gross margin rose to 36.3% as ...

In the face of mounting pressures, a new challenge has emerged for security teams - the metrics used to measure their performance often fall short. That’s one of the key findings from IDC's Voice of ...