Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are looking into ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

The system, called Oz, works by activating cone cells in the retina -- in short, firing laser pulses at researchers' eyes -- ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.