Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the human eye. Through a new study, published in Science Advances, researchers used a pulsing laser on study participants to stimulate a part of the eye.

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.'