Traditional women’s wear brands are also transforming. Brands now develop seasonal narratives and concepts from the R&D stage ...

As the 2025 federal election looms, a new wave of political messaging is emerging – not from campaign ads or party platforms, but from Chinese influencers on Rednote. Known for food, fashion and ...

Xiaohongshu users, primarily millennials and ... Virtual influencers like Ayayi, China’s first hyper-realistic digital KOL, are already making waves in the industry. As China’s digital ...

On Nov 25, Xiaohongshu informed The Paper that Maiqila ... Two months ago, a prominent Chinese KOL, Crazy Xiaoyangge, who has 100 million followers on Douyin, was fined nearly 70 million yuan ...

The fashion blogger, known by her alias Maiqila, boasts 143,000 followers on Xiaohongshu. The majority of her income comes from selling health-enhancing products, alongside jewellery and cosmetics ...

Xiaohongshu (RED), known for its focus on user ... including but not limited to content creation, KOL management and advertising. Evaa Media has seen notable success within the education sector.

For instance, top beauty KOL Zhang Xiaohui had her first live stream on Xiaohongshu and achieved a GMV of 600 million RMB (US$82 million), with an average order price of over US$100 (according to ...

A US-based Chinese TikTok influencer is under fire in mainland China for “reinforcing Asian stereotypes” after she posted a video of her changing costumes while using body movements that ...

A US-based Chinese TikTok influencer is under fire in mainland China for “reinforcing Asian stereotypes” after she posted a video of her changing costumes while using body movements that incorporated ...