Traditional women’s wear brands are also transforming. Brands now develop seasonal narratives and concepts from the R&D stage, promoting them holistically via stores, e-shops, and digital media.

Content is king Another major shift this year is the way platforms are blending content and commerce. Taobao and Tmall’s new ‘ Red Cat Plan’ with RedNote (Xiaohongshu) is a sign of how serious this ...

Tencent's WeChat and Douyin has rolled out similar programs. But the most noteworthy platform is perhaps Xiaohongshu, or Little Red Book. Targeting 18-to-35-year-old Chinese urban women, the platform ...

On June 18, Xiaohongshu Chief Marketing Officer Zhiheng (Yajuan Wang) took to the stage at the Cannes Lions International Festival of Creativity to deliver a keynote that introduced the global ...

Chinese social media platform Xiaohongshu, also known as Rednote, is emerging as a transformative force in social commerce. Blending the emotional power of music with the immediacy of messaging ...

CANNES, France, June 23, 2025 /PRNewswire/ -- On June 18, Xiaohongshu Chief Marketing Officer Zhiheng (Yajuan Wang) took to the stage at the Cannes Lions International Festival of Creativity to ...

CANNES, France, June 23, 2025 /PRNewswire/ -- On June 18, Xiaohongshu Chief Marketing Officer Zhiheng (Yajuan Wang) took to the stage at the Cannes Lions International Festival of Creativity to ...

On June 18, Xiaohongshu Chief Marketing Officer Zhiheng (Yajuan Wang) took to the stage at the Cannes Lions International Festival of Creativity to deliver a keynote that introduced the global ...