He made his unofficial debut at Paris Haute Couture Fashion Week last June, but his growing social media presence - 5.5 ...

Consumers and small businesses are already feeling the impact of President Donald Trump’s new tariffs, which eliminated a key ...

RedNote or Xiaohongshu is rapidly becoming the indispensable platform for travel inspiration and authentic user-generated ...

The luxury market may have cooled in China, but contemporary players are gaining ground with clever strategies aimed at ...

Ding, Z. (2025) An Analysis of Snow Sports Promotion in China through Different Social Media Platforms. Open Journal of Business and Management, 13, 489-501. doi: 10.4236/ojbm.2025.131027 .

Xiaohongshu, whose name literally means "little red book" but is also known in English as RedNote, is wildly popular in its home market -- one of the most censored countries in the world.

Retailers less familiar with the China market could start with Tmall and JD Worldwide. Singapore brands should use digital platforms like Xiaohongshu, Tmall Global, and JD Worldwide if they want to ...

Xiaohongshu, a Chinese app gaining popularity and picking up thousands of new foreign users, can be effectively leveraged by brands if they prioritise quality user-generated content over volume.

According to advertising professional Ding Guangqi, Chinese aesthetics are increasingly popular among people aged 25 to 35, and Xiaohongshu has become a platform for them to discuss and share ideas.

Western brands should be thinking strategically, but that doesn’t mean rushing to open up a Xiaohongshu account. For Western brands that have not yet thought of or lack the resources to explore ...

Xiaohongshu’s sudden rise as the go-to alternative gives Asian brands a platform they may already be familiar with to reach a global audience, said Kristian Olsen, managing director, Type A Digital.