The iconic red and white logo of Coca-Cola has long been a symbol of American refreshment and a staple in countless homes.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Among other flavors, Coca-Cola’s current beverage lineup includes two cherry-flavored beverages: Coca-Cola Cherry and ...

Tail light design is important because that's the part of the car your opponent is going to be looking at. These classics are breathtaking in braking.

Supermodel Kate Moss attends Diet Coke's 40th Birthday celebration on November 9, 2022 in London, England. Inset: President Donald Trump drinks a Diet Coke at Trump National Doral Golf Club ...

Looking at old logos can be something of a Proustian experience, sparking deep memories of days gone by. In today's world of clean, sanitised logos, we don't often see wordmarks that are truly ...

President Trump's glass of Diet Coke with the presidential seal on it sits on his desk in the Oval Office at the White House on Dec. 11, 2018. (Reuters/Jonathan Ernst) ...

But, really, it’s when you hit 1969’s logo revamp that the undeniable pull of Coca-Cola’s “Arden Square” logo becomes a thing. This is when Coca-Cola started using a white font in a red ...

Coca Cola is one of the most famous brands in the world and its logo is instantly recognisable - but it also has a hidden message in it that you might not have noticed ...

In 1969, the Arden Square logo was introduced - "presented in a red box, with [Robinson’s] Coca Cola script underlined with a white ‘wave’, or ‘Dynamic Ribbon Device'." ...

Everyone knows what a logo is: It's the distinctive white script spelling "Coca-Cola" over a red background or the distinctive blue "Fed" jammed up against the light grey "Ex" – or any other ...