These and several other lasting internet trends and IRL movements of the 2010s were born not on Twitter, on Facebook, or in ...

Status symbols have existed since time immemorial. In the age of the caveman, the big status symbol was probably an animal ...

"When I'm together with anyone, we just sit silently on our phones. I haven't talked to someone my own age for more than a ...

Gen Z is about to become the richest generation alive, according to new research by the Bank of America Institute.

Young American brands have become more relevant than their legacy French competitors, according to some Gen-Z customers at a ...

Gen Z and millennials spend around three times as much as baby boomers do on fitness, according to data from Bank of America.

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

As Generation Z is entering the workforce, it is prompting companies to adapt, evolve, and innovate, creating a new paradigm ...

Gen Z has a new way to determine if someone is “old.” According to one Reddit user, your email might be giving away your age.

Career opportunities are scarce for young adults, which can have long-term impact on their financial well-being, says ...