When Ray Kroc took over the business in 1961 he created a logo that incorporated the two golden arches to form an “M” for McDonald’s. The colors red and yellow were chosen for a specific ...

it's not a bad guess—but the logo colors actually have specific psychological reasons behind them, according to Reader’s Digest. We associate yellow, on the other hand, with happiness ...

When you combine red and yellow it's about speed, quickness. In, eat, and out again." Moreover, yellow is the most luminous colour on the spectrum and attracts instant attention - giving the logo ...

When most people pull up under the double aches to order salty fries and a Big Mac, they aren't thinking about the bold red and yellow color scheme of the iconic restaurant, but it does mean ...

In other words, you might be more inclined to veer off onto an unexpected exit for an impulse Big Mac when you see the red McDonald’s logo on the highway. We associate yellow, on the other hand ...