Texas travel stop chain Buc-ee's​ is suing a South Carolina-based clothing company, claiming it copied its iconic beaver logo ...

Deciding whether to register a trade mark for your business name, logo, or both is an important step in protecting your brand ...

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

New agreements with Oklahoma State, TCU, UTSA, Montana State, UCF, and Louisville expand Logo Brands’ footprint and elevate ...

The Texas travel center and convenience store chain filed the federal lawsuit against South Carolina-based clothes and ...

Instead of making the “o” in Shutterstock look like a viewfinder, now it has “ripples” coming off the top and bottom to ...

The Brewers announced a rebrand in 2019 for the club’s 50th anniversary. The team brought back an old logo first used in 1978 ...

Ahead of a special presentation at Milan Fashion Week Men’s, the CP Company president sat down with Vogue Business to discuss ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...