The integration of Artificial Intelligence (AI) with Augmented Reality (AR) and Virtual Reality (VR) is not just a tech trend; it’s a game-changer poised to redefine how we interact, learn, work, and ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual ...

Short-form content has taken over the digital world. From TikTok to Instagram Reels, people are consuming bite-sized videos ...

Shipments of VR headsets dropped significantly in 2024, despite the Quest 3S launch, and future growth may come from AR ...

And 3-D digital twins of industrial facilities. No matter what you call the technology behind these startups—VR, AR, digital twins, industrial metaverse, spatial computing, extended reality (XR) ...

Taste, this tech can release chemicals on the tongue that deliver a real taste of the food and beverage items we might be seeing in the virtual world.

But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...