Skin brightening is about increasing your skin’s radiance and evening out your skin tone without altering your natural complexion. It’s the safest and most skin-friendly approach.

From bakuchiol to snow mushroom, these buzzworthy skincare ingredients are more than just hype. Aesthetic expert Dr. Daniel Moghadam explains the science behind spring's top complexion-boosters.

The skincare industry floods you with products promising miraculous results and instant transformation, and anti-ageing ...

“B12 refers to the individual vitamin, whereas B vitamins refer to the entire group that includes B12,” Gans says. So, if you ...

Even before the best products for hyperpigmentation came to light, the skin care industry has gone hard on the disappearing ...

Adapalene (the active ingredient in Differin) is the first retinoid approved for over-the-counter use and is now widely ...

We asked dermatologists for recommendations for the best retinols you can buy at the drugstore. Here’s the info you need ...

Looking for magic in a bottle? Just a few drops of these expert-recommended vitamin C serums will make your skin look ...

What is niacinamide? It’s an active ingredient in many cleansers, serums and moisturizers, and even formulated in certain ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Best niacinamide serums, tried and tested. How this hard-working ingredient helps minimise fine lines, blemishes and ...

It is rich in calmness-eliciting oat and skin-brightening niacinamide (Vitamin B3) in body wash, which quenches, calms, and improves texture at the same time. The use of oat extract for ...