The logos for the University of South Carolina are getting a slightly new ... the athletics department unveiled its vintage script logo that was previously used in the 1980s.

COLUMBIA, S.C. (WCSC) - The University of South Carolina on Wednesday announced a new logo and a new spirit mark. The school announced a simplification of its branding with a new “USC” spirit logo and ...

South Carolina is ... team wore helmets with the new logo Saturday when they opened the season at Williams-Brice Stadium against Coastal Carolina. “The ‘Script Carolina Collection’ brings ...

The University of South Carolina has announced a new branding mark to go along with its iconic tree-and-gates academic logo. University officials said Wednesday it is simplifying its branding ...

The focal point of the University of South Carolina's new logo is not a palmetto tree, a stylized silhouette of the campus's historic Horseshoe, or even a ferocious fighting gamecock. It's the ...

South Carolina will wear its garnet helmet with the “Carolina” script logo for the second straight week against Georgia, and the Gamecocks will keep that logo on their garnet helmets the ...

The University of South Carolina is updating its logo to a more simplified design and reverting to an old abbreviation—USC, instead of the currently used UofSC—in its marketing and editorial content.

COLUMBIA, S.C. — When the University of South Carolina decided to adopt the UofSC logo in 2019, people were a little confused. After all, USC had always been USC -- no matter what that other ...

Despite the fresh look, many are not happy about it - and it caused the social media strategist at the university to chime ... important to us as native South Carolinians and folks who were ...