“The name comes from a Black Texan farmer, known as Uncle Ben, who was known for growing high-quality rice,” the rep said in a statement to HuffPost. “The gentleman on our boxes, who has ...

the name was first used in 1946 in reference to a black farmer known as Uncle Ben who excelled in rice-growing. The man depicted in the logo is a “a beloved Chicago chef and waiter named Frank ...

UNCLE Ben’s rice will soon "evolve" its appearance in response to growing concerns over racial bias and injustices. “We recognise that now is the right time to evolve the Uncle Ben’s brand ...

the name was first used in 1946 in reference to a black farmer known as Uncle Ben who excelled in rice-growing. The man depicted in the logo is a "a beloved Chicago chef and waiter named Frank Brown." ...

The current image has been in use since 1946, with the name and logo inspired by two black men — a Texas farmer named Uncle Ben who was known for growing high-quality rice, and the face on the ...

The brand has previously explained on its website that the character of Uncle Ben was inspired by two people: a Black Texan farmer who was known for his rice-growing abilities and a chef and ...

Last month, it was announced Uncle Ben’s rice is changing its branding amid growing concerns over racial bias and injustices. The current packaging features the fictional character "Uncle Ben ...

Uncle Ben’s rice is getting a new name and new branding ... intensified scrutiny as the Black Lives Matter movement enjoys a growing resurgence. Packaging with the new name will hit stores ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

Two of the UK’s biggest rice brands are hoping to tap growing interest in wholegrain rice with new pouched ready-to-heat products. Mars-owned Uncle Ben’s is launching wholegrain versions of some of ...

An iconic rice brand is hitting shelves with a new name and revamped packaging. The first Ben’s Original products are now available at retailers throughout the country in the place of Uncle Ben ...