News

USA Today4y
Uncle Ben's is now Ben's Original: Rice arrives in stores with new name and packaging
An iconic rice brand is hitting shelves with a new name and revamped packaging. The first Ben’s Original products are now available at retailers throughout the country in the place of Uncle Ben ...
The Grio4y
Uncle Ben’s Rice officially changes name to Ben’s Original
Lately there has been a push for brands to be more inclusive, and it appears that Uncle Ben’s Rice is keeping up with the times by changing the name of the product to Ben’s Original.
CBS News4y
Uncle Ben's rice getting new name — Ben's Original
The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...
New York Post4y
Uncle Ben’s renamed ‘Ben’s Original’ in effort to ditch racist imagery
Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. The Virginia-based company is also ...
Penn Live4y
Uncle Ben’s rice is now ‘Ben’s Original’ and available on store shelves in new package
Mars Food last year said it would change the package for its Uncle Ben’s brand rice after it was criticized for using racially insensitive stereotypes. The rebranding to Ben’s Original also ...
ABC News4y
Uncle Ben’s will now be known as Ben's Original
The Twitter profile still has Uncle Ben's with the old logo as its photo. The bright orange boxed rice brand officially has a new name: Ben's Original. After several weeks of listening to ...
Los Angeles Times4y
Goodbye to ‘Uncle Ben’: Rice brand to change its name to ‘Ben’s Original’
NEW YORK — The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo ...
Yahoo4y
Uncle Ben’s Rice officially changes name to Ben’s Original
and it appears that Uncle Ben’s Rice is keeping up with the times by changing the name of the product to Ben’s Original. According to CNN, updated Uncle Ben’s products will feature the same ...
NBC News4y
Uncle Ben's rice has a brand new name: Ben's Original
The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...
Today4y
Uncle Ben's is now Ben's Original: Rebranded rice hits stores with new packaging
Next time you visit the rice aisle at your local ... The brand formerly known as Uncle Ben's just relaunched with a new name — Ben's Original — and new packaging, and the company's products ...
Yahoo4y
Uncle Ben’s is now Ben’s Original: Rebranded rice hits stores with new packaging
Next time you visit the rice aisle at your local ... The brand formerly known as Uncle Ben's just relaunched with a new name — Ben's Original — and new packaging, and the company's products ...
CNN4y
Uncle Ben’s has a new name: Ben’s Original
The transition from Uncle Ben’s to Ben’s Original comes amid a broader movement about racial equality and heightened criticism of brands with origins rooted in racial stereotypes.In June, the ...