Uncle Ben's rice rebrands itself as Ben's Originals and launches new packaging. The products are already showing up in stores across the country.

Uncle Ben's rice has rebranded as Ben's Original. The brand announced the name and logo change in an effort to eliminate racist imagery. Following the Black Lives Matter movement, other brands ...

Percy Miller, a.k.a. Master P, says he's glad Uncle Ben's is finally changing its name and logo — but he'd rather see people support Black-owned brands.

NEW YORK (AP) — The Uncle Ben’s rice brand is getting a new name: Ben’s Original.Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a ...

UNCLE Ben’s branding will be ditched from rice packets and renamed over claims of racial stereotyping. The iconic family favourite will now be called Ben’s Original when the new packaging hits ...

Uncle Ben was a fictional character created by the company in 1946, which Mars claims was inspired by a Texan rice farmer of the same name. The image of the man in the logo is that of Frank Brown, the ...

Mars has announced that, starting next year, the rice company currently known as “Uncle Ben’s” will be rebranded as “Ben’s Original.” The change is in an attempt to get rid of imagery ...

The portrait of “Uncle Ben’s” is portrayed on a box of rice Thursday, June 18, 2020 in Jackson, Miss. The Uncle Ben’s rice brand is getting a new name: Ben’s Original.

This image provided by Mars Food shows the new logo/name of Ben’s Original. The Uncle Ben’s rice brand is getting a new name: Ben’s Original.

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as ...