The best patio umbrellas for wind have exceptionally sturdy frames and stabilizing designs. These are our top picks for 2025 ...

Rather than casting a wide net, these brands leverage highly curated U.S. retailers to establish credibility, gain trial, and ...

Chief Marketing Officer Alison Hiatt explains the rebranding strategy and explains what has been working as the company tries ...

The svt Group, a leading provider of passive fire protection solutions, is restructuring its international brand architecture by introducing Saverto as its new umbrella brand, under which Pyroguard ...

The svt Group, a leading provider of passive fire protection solutions, is restructuring its international brand architecture by introducing Saverto as its new umbrella brand, under which Pyroguard ...

If your brand was an employee, ... for example). Lastly, doing your job well is the minimum: brands can’t and shouldn’t expect credit for simply delivering what was expected of the job.

Santam, South Africa’s leading short-term insurer, has unveiled a strategic rebranding initiative to consolidate its specialist business units under a single brand, Santam Specialist Solutions ...

In 2016, Nagori co-founded wellness startup Curefit (umbrella brand of Cult.fit, later rebranded to Cult.fit) with the founder of Myntra, Mukesh Bansal.

Founded in 2001 by Managing Director Jeff Harrison, Umbrella has become known for distributing Australian classics, cult films and genre titles. The company said the rebrand reflects a ‘sharpened ...

Why Thailand is a shining example of LGBTQIA+ brand leadership. In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer ...

EXCLUSIVE: Indie distributor Umbrella Entertainment is rebranding and has dropped Entertainment from its name. The company will now be known as just Umbrella. The company has said the refreshed ...