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Led by former NFL player Garrett Mills, the restaurant management company is sparking growth for burgeoning food and beverage ...
As the American company is preparing to shutter for good, Canadian furniture brand Prepac has shifted all of its production to US soil. On March 14, its Delta, British Columbia facility shut down.
Brand Faction has officially rebranded to Faction, and with the new era in full effect, the agency has also signed Hydralyte as a client. The announcement: Brand Faction, a leading sponsorship ...
Unifying all our hotel brands and travel experiences under the Minor Hotels umbrella will help us strengthen our positioning in the hospitality industry and help us deliver on our growth ambitions.” ...
Photo Credit: Minor Hotels has a new main website and umbrella, or parent, brand for its portfolio of hotel chains. Minor Hotels Thailand's Minor Hotels is tired of running eight different hotel ...
Minor Hotels is pivoting to a "masterbrand" approach, unifying its eight hotel chains under a single umbrella brand and app. "Up until now, each of the brands has had an app. What's up with that?
The best place to find inspiration is within successful businesses with memorable brands. Ahead, explore branding design examples from brands across a variety of industries. And, get tips from a ...
A mission statement might slightly overlap with other marketing content but it's different from a vision statement, value statement, brand, or slogan. Mission statements serve a dual purpose.
For example, if consumers prefer a generic product over a branded one, the brand is said to have negative brand equity. Such willingness to ignore the branded product might exist if a company has ...