Chief Marketing Officer Alison Hiatt explains the rebranding strategy and explains what has been working as the company tries ...

EXCLUSIVE: Indie distributor Umbrella Entertainment is rebranding and has dropped Entertainment from its name. The company will now be known as just Umbrella. The company has said the refreshed ...

The new syllabus includes the inspiring tale of Aadhi, the first umbrella brand developed by an indigenous ... umbrella manufacturing unit, a shining example of what grassroots empowerment can ...

Consumers' instant familiarity with an umbrella brand means new products released under it are more likely to be noticed and favoured. For example, when Google launched Google Drive, people instantly ...

It enables companies to convey a consistent brand message and establish a strong, unified presence in the market. An outstanding example of successful umbrella brand communication is the technology ...

Photo Credit: Minor Hotels has a new main website and umbrella, or parent, brand for its portfolio of hotel chains. Minor Hotels Thailand's Minor Hotels is tired of running eight different hotel ...

Keller likens the effort to other consumer brands that successfully expanded into B2B, pointing to Amazon Web Services as a prime example. Meanwhile, much of CEO Alex Chriss’ early success has ...

Let us look at some heavy hitters in the umbrella branding game. These top examples will show you how it's done – and sometimes, how it's not. It's as if they have mastered some form of corporate ...

It was formed by the merger of two major international automakers, PSA Group and FCA, and brought together a lineup of 14 different brands under one umbrella. Stellantis originally pledged to ...

Ford, for example, has multiple auto models under the Ford brand. Likewise, a brand name can take on multiple brands under its umbrella. For example, Procter & Gamble has multiple brands under its ...

The reluctance of the military to authorize their officers and men to use umbrellas is one example of how the umbrella has been gendered. Yet since the 1960s, the inexpensive umbrella has become a ...