Or the somewhat troubling acceptance of Riyadh Season as a title sponsor when costs began to overrun. But it’s difficult to see the UFC’s first foray into Sphere as anything but a rousing success.

14, the MMA promotion's first event at The Sphere in Las Vegas. Alalshikh said Riyadh Season signage will appear across UFC 306 branding and merchandise. "This is a strong message to the market ...