Bud Light became the official beer of the UFC, while another Anheuser-Busch beer, Michelob Ultra, became the first beer brand to be an Olympic sponsor in 40 years. Bud Light sales may continue to ...

The marketing executive that was behind the ad campaign that tanked the No. 1 beer in America seemingly got a mulligan.

Bud Light is ready to release a new genie from its ... The unevenly bicep-ed fan wishes to be at a televised fight and while there, UFC CEO Dana White pops up. “He’s gonna need another bicep ...

Hollywood brands activating around UFC 314 include streaming service Paramount+, pushing its “MobLand” series, and Warner ...

One half of the originally-scheduled main event for UFC Kansas City has shed some light on why the light heavyweight fight fell through. UFC CEO Dana White went live on Instagram on April 1 to ...