News

New York Post1mon
Former Anheuser-Busch exec trashes Bud Light’s Dylan Mulvaney partnership: Not ‘authentic at all’
Still, Bud Light became the official beer of the UFC and enlisted comedian Shane Gillis to star in a well-received ad that aired during the Super Bowl. The ad, which featured Gillis and rapper ...
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
People1y
Post Malone and Peyton Manning Bring the Party (and a T-Rex!) in Bud Light's Super Bowl 2024 Commercial (Exclusive)
Bud Light is ready to release a new genie from its ... The unevenly bicep-ed fan wishes to be at a televised fight and while there, UFC CEO Dana White pops up. “He’s gonna need another bicep ...
Sports Business Journal5d
SBJ Marketing: UFC sponsors take their talents to South Beach
Hollywood brands activating around UFC 314 include streaming service Paramount+, pushing its “MobLand” series, and Warner ...
Yahoo! Sports1d
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...