Road signs are asked to deliver a great deal in a very short amount of time. Grab drivers' attention. Be easily understood. Make them want to pull off at the exit and seek out your business, yet ...

"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

It’s the first major Rainbow Six esports event of 2025. Twenty teams clashed in an intense group stage, but only eight secured spots in the R6 RE:L0:AD Rio playoffs. An exciting Rainbow Six Siege (R6) ...

He has teamed up with Mingle Seasoning. Picture: Supplied The brand hopes the ads will get people smiling, talking and “remind them that healthy flavour can be exciting, fun and cheeky”.

Television remote control with dedicated Netflix button. Christopher Ames/iStock The ad-pocalypse is upon us, given how major streaming platforms are leveraging AI to push ads down our faces as we ...

The US Food and Drug Administration (FDA) has granted 510(k) clearance to the first blood test to aid in diagnosing Alzheimer’s disease (AD). The Lumipulse G pTau217/Beta-Amyloid 1-42 Plasma ...

New Delhi: Microsoft Advertising is closing its Xandr Demand-Side Platform (DSP), previously known as Microsoft Invest and Curate, by February 2026. The decision reflects a strategic pivot away ...

In a release announcing his hire, the school said he plans to hire recently retired Ohio State AD Gene Smith as a consultant. Smith inherits an athletic department that has experienced ...

Fifty years later, Stringer is releasing his first TV ad of his New York City mayoral campaign. Entitled “Hustle,” the message is that he’s a real New Yorker with the energy to “get our ...

We’ve come a long way just to circle back to where we started. Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!— ...

TikTok’s ad repository isn’t up to the standards required by the bloc’s Digital Services Act, known as the DSA, the 27-nation EU’s executive Commission said in preliminary findings from its ...