The team (girl group) contract is the second in Pocari Sweat's history, following TWICE in 2017. Pocari Sweat stated, "ILLIT is a group with bright and vibrant charm, well-suited to the brand's ...
The group ILIT has become the new face of the ion drink brand, which is like a symbol of a clear and innocent image.
Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...
Dubai, UAE – March 29, 2025 – Excitement is mounting as the highly anticipated Pocari Sweat Run 2025 announces its official race routes. Set against the iconic backdrop of Expo City Dubai ...